Percentiles: for Accuracy and Privacy in Compensation Benchmarking

percentile analysis in salary benchmarking for consulting firms
Percentiles are a key statistical tool in compensation benchmarking, providing a clear and structured way to compare salaries within a broader market.

By dividing data into ranked segments, percentiles allow firms to understand where their pay structures fall in relation to the competition, whether they are positioned at the lower, middle, or upper end of the market. Unlike averages, which can be skewed by extreme values, percentiles present a more accurate and nuanced view of salary distributions, making them particularly useful in salary benchmarking reports.

Statistics and the Use of Percentiles

Percentiles are a key tool in descriptive statistics, allowing researchers to summarize data distributions efficiently. Over time, they have been widely adopted across various disciplines due to their ability to provide meaningful insights into datasets without requiring complex mathematical calculations.

quartiles, the median and percentiles

One of the earliest large-scale applications of percentiles was in educational testing. Standardized exams in the United States, such as the SAT, GRE, and IQ tests commonly use percentiles to rank test-takers, showing how an individual's score compares to others. For example, a student scoring in the 90th percentile has performed better than 90% of test-takers. This same principle applies across other domains, from healthcare and epidemiology to finance and engineering, making percentiles a versatile and universal statistical measure.

Percentiles are widely used in various industries to analyse and interpret complex data distributions:

  • Healthcare & Epidemiology: In medical research, percentiles are crucial in understanding health indicators such as blood pressure, cholesterol levels, or body mass index (BMI). Paediatricians, for instance, assess a child’s growth using percentile charts, which indicate how a child compares to others of the same age.
  • Finance & Economics: Investors and analysts use percentiles to evaluate market performance. A mutual fund’s return in the 90th percentile means it outperforms 90% of similar funds. Likewise, income distribution studies use percentiles to define economic classes and assess wage inequality.
  • Manufacturing & Quality Control: In industrial settings, percentiles help define product quality standards. For example, if a company wants to ensure that 95% of its manufactured parts meet certain specifications, it may set quality control limits at the 5th and 95th percentiles.
  • Technology & AI: Percentiles play a key role in machine learning and AI-driven decision-making. Many predictive models rely on percentile ranks to filter out anomalies or detect patterns in large datasets.

Each of these industries benefits from the ability of percentiles to break down complex datasets into digestible insights, allowing stakeholders to make informed decisions based on clear comparative measures.

Percentiles as the Ideal Measure for Aggregated and Confidential Data

One of the biggest advantages of percentiles is their ability to present an accurate picture of aggregated data without requiring access to individual data points. Unlike averages, which can be skewed by extreme values, percentiles show the full distribution of a dataset. This makes them particularly useful when working with large sets of confidential or anonymized data, where individual records cannot be disclosed.

percentiles in salary benchmarking

Consider an alternative approach—using averages to analyse salary data. A single high-paying outlier could disproportionately raise the average, leading to a misleading representation of typical market pay. Conversely, a wide spread in the lower range could bring the average far down from the predominant pay level in the market. In contrast, percentiles provide a more nuanced picture. The 50th percentile (median) shows what a "middle-of-the-market" salary looks like, while the 25th and 75th percentiles define the lower and upper ranges, respectively. This allows firms to position their pay policies strategically based on their compensation philosophy.

defining percentiles

Salary benchmarking data is inherently aggregated because individual salaries remain confidential to protect the interests of both employers and employees. No single participant in a salary survey can access another firm’s exact data, ensuring privacy and compliance with data protection regulations. Instead, data from multiple sources is combined and analysed in percentile distributions, giving firms the insights they need without exposing specific salary figures.

This is why percentiles are such an effective tool in salary benchmarking. They allow consulting firms to compare themselves against the market while maintaining confidentiality. By using a range of percentiles, firms can see where they stand relative to different segments of the industry—whether they are paying at the lower end, middle, or upper tiers of the market. At Vencon Research, we present percentile analyses in most of our reports using 5-percentile increments, ranging from the 5th to the 95th percentile. This approach enables our clients to gain deeper and more precise insights into their market positioning.

Additionally, percentile analysis supports long-term strategic decision-making. Firms can assess pay trends over time, adjust their compensation strategies to remain competitive, and ensure they are offering salaries that align with their desired market positioning. For example, a firm aiming to attract top talent may choose to pay at the 75th percentile, ensuring their compensation package is more attractive than those of most competitors.


Vencon Research is the leading provider of compensation benchmarking statistics to the global consulting industry. To find out more about our surveys and our benchmarking methodology do not hesitate to get in touch. Our team is always ready to provide personalized assistance to meet your specific needs.